Introduction to Marketing

This course introduces students to the world of marketing, exploring how companies understand customers, create products, and communicate value. Marketing practices are guided by fundamental principles, strategies, and decision-making models. Marketing campaigns include global events, immersive experiences, brand collaborations, and social media takeovers. In fact, the marketing campaign for the 2023 Barbie movie is considered the furthest reaching entertainment marketing push and largest multi-channel cultural takeover ever. If you want to know how all of this happens and why, this class is for you. Over the course of the fall semester, students will learn basic concepts such as advertising, branding, and market research through real world examples and creative projects.